The Chase Locker Room invited guests to win prizes and VIP experiences in two locations – within a mobile truck unit positioned outside of MetLife Stadium and at a second footprint located in the center of the Chase Club inside the stadium. At both locations, Jets & Giants fans had the opportunity to open locker doors, which acted as a delivery mechanism to inform guests which prizes they won. To utilize the mobile locker room for both team activations, alternate team branding was designed to be interchangeable using channels to slide into position.
In 2015, the Chase Locker Room was executed at a total of 16 games and reached nearly 20,000 fans in attendance to New York Jets and New York Giants games in East Rutherford, New Jersey.
Fabrication: Pink Sparrow
New Jersey, 2015