This custom pop-up retail space at the New Balance Indoor Grand Prix in Boston functioned as a gifting suite catering to New Balance's High School Elite Athletes. In the gifting suite, the sponsored HS athletes were given NB uniforms as well as other merchandise. NB pro athletes came by to meet the kids and wish them good luck in their upcoming races. and A multi-cam photo booth offered a fun activation for the kids, along with their families, to capture the moment.
Client: New Balance Agency: MKG Fabrication: Pink Sparrow Boston, MA 2017