1
2
3
4
5
6
7
8
9
To celebrate the launch of Wingstop’s new Crispy Tender flavors, the brand created BAR TENDER, a two-day immersive pop-up experience in Brooklyn that combined elements of a flavor lab and cocktail lounge. Working with the Factory360 team, I contributed to the experiential design and spatial development of the environment, translating the brand’s bold identity into a physical space that encouraged interaction, social engagement, and product discovery. The experience featured interactive stations such as the Sauce n’ Toss bar, custom cocktail service, and DJ-driven nightlife programming, all designed to create a playful and energetic atmosphere. The environment balanced the aesthetic of an experimental kitchen with the tone of a social lounge, allowing guests to engage directly with the product while participating in a curated brand experience. Over the course of two days, the installation welcomed more than 800 guests and generated strong social and cultural engagement around Wingstop’s newest product launch.